“A Hidden Gem” or “LAME!!!”? Online Travel Reviewers to Watch out for

In 2007, a traveler wrote the following review of Opus Hotel Vancouver on TripAdvisor: “The GM who thought he was Ian Fleming was a real detriment to a great trip. Shame – let’s hope the hotel sees sense and releases Daniel to make another movie.”
Ouch. The comment was a reference to my James Bond namesake [...]

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1. Online Reviews: The Bane of Hotels’ Existence or an Unprecedented Opportunity to Engage Travelers?